Tuesday, April 19, 2011

2011 SF Vintners Market

This past weekend, wine lovers took over the vast Festival Pavilion at Fort Mason in San Francisco to attend the Bounty Hunter sponsored SF Vintner’s Market. Over 200 wineries came together to show off their latest collections. The banners were raised, the glasses engraved…and the customers came!

As Bounty Hunter now produces 14 different brands of our own wine, it was tough to decide what to showcase. We didn’t want to bring too many, but we didn’t want to leave anyone’s favorites left behind – ultimately deciding on 10 of our “children.” While a daunting line up for anyone’s palate, for those lucky folks who tasted their way through all of them – a bright Sauvignon Blanc to a righteous Zin blend – it was a beautiful thing. We had 3 “booths” set up throughout the room – there was no way around it, our wines would be tasted by the masses and hopefully, adored. Our main booth was front and center, so guests arrived with a clean glass and fresh palate. It was a great way to start our weekend.

Once the guests had experienced the fun our first table had to offer, they roamed free and had the chance to taste, learn and enjoy from quite a few other well-respected vintners. As they moved towards the back of the building, they came upon the “Reserve Room.” To access this magical area, one had had to ante up a bit more. Many did, and all found it was worth it. And I don’t just say that because we had our delicious Waypoint Pinots available, or because we had the entire back wall lined with more spirits than you often see on the top shelf of your favorite watering hole, but because this was where all the big dogs came to play – from small production wines blowing your mind to high-octane spirit houses – all represented by friendly and knowledgable staff.

Over the course of this 2-day event, I was able to meet great people and really put a face to our loyal customers. The toast of the weekend was seeing the pure excitement of the visitors when they saw the “Spirits Wall” in the Reserve Room containing Johnny Walker Blue bottles receiving custom etching designs, 209 Gin serving up refreshing Basil Gimlets, Tequila Ocho tasting through 3 different types of Tequila and Diageo sampling some of their finest Classic Malt Whiskies. It was a playground for the senses!

If any of you were there, I’d love to hear what you thought of the event.  If you missed this one and would like to know about our other events, just drop me an email, and I will keep you in the loop.

Until our next great event!
--Summer Olson, Event & PR Manager

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